Tuesday, 14 May 2013

Announcement: Shop Rebranding and New Logo!

Firstly, this blog hasn't really been used by me much- it's been a side hobby but I plan to post more here! I guess you're waiting to here what I have been keeping under the wraps for so long.....

I have redesigned the shop and the logo! This is a huge thing for me, as I've always admired small businesses that have consistent packaging and branding! This is something that I have been working on myself.

So, when I started Woodland Owl Trinkets, I downloaded a graphic design program! I started out with a simple font and bought the license for it so I could use it for my business and went from there! I wanted Woodland Owl Trinkets to be elegant, yet rustic with a light feel to it! Kind of like burlap and lace, which I love! From about September 2013 till now, my "logo" has simply been a font. I couldn't figure out how to use the program I had downloaded! So, I made do with what I knew at the time and simply used the font as a logo. I decorated my gift boxes with a doily, lacy like rubber stamp image and used kraft boxes to add that rustic, woodlandsy feel to the packaging. I also had a rubber stamp made in the font I was using as my "logo." I used kraft colored paper as a base for everything, used white pigment ink for my rubber stamps and put all the necklaces in a simple ivory organza pouch.

Recently, I've added some washi tape to the packaging: 

But I've always wanted something a bit more to go with the name "Woodland Owl Trinkets."

And so it began: my second attempt at branding! I wanted something I could use for my Facebook page, online shop, packaging, custom order cards, thank you cards, information pamphlets and business cards. I stumbled upon some graphics and found someone that had a few owls and feathers for sale as a digital file! I knew I had to use them. I had actually mulled and thought over it for a long time before I actually went ahead and made my purchase.

I wanted the new design to be elegant, rustic, slightly whimsical and have a woodlandsy feel to it. (I hope the owls and the feathers achieve that!). Some of you may have noticed that the shop has been updated.

So, without further ado, here is some of the packaging that I have redone!
From left to right: Information cards (some info about the meaning behind the nests), necklace cards that hold the necklace inside the box, and lastly, the design that goes on the front of the box

All put together: 

In the next while, I'll be updating and tweaking everything else. I'm so excited about the new design! What do you think??? :) Leave me a comment below, I'd love to hear from you! And now...for the surprise...

***Who will be the first to order with the new packaging in place? The first 3 people to order and complete a transaction on woodlandowl.bigcartel.com via PayPal will get a special little surprise with their order. It'll be a surprise. This surprise gift could be a pendant, hairpin, earrings, brooch, necklace or another small nest surprise!! ***

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